Selling with Riley Real Estate

Selling a home involves much more than putting it on the MLS. From determining the right strategy and preparing the property to negotiating offers and managing escrow, we guide the process from the initial listing agreement through closing.

Selling a Home Step by Step

1. Sign the Listing Agreement

The process begins with the Residential Listing Agreement (RLA), which establishes our representation, the listing terms, pricing, and the plan for bringing your property to market.

2. Determine Pricing & Strategy

We analyze comparable sales, current competition, market conditions, property condition, and buyer demand to determine value and develop the right pricing and launch strategy for your home.

3. Prepare the Property

We identify the improvements that can make the biggest difference before going to market. Depending on the property, this may include repairs, painting, landscaping, staging, cleaning, or simply editing and preparing the existing space.

4. Complete Disclosures & Property Documentation

California sellers have significant disclosure requirements. We help organize the required forms and available property information so buyers can evaluate the home and the transaction can move forward efficiently.

5. Photography, Marketing & Launch

Professional photography and marketing materials are created to present the property at its best. We then launch the home through the MLS, major real estate platforms, agent networks, digital marketing, social media, and our own buyer relationships.

6. Show the Property

We coordinate private showings, broker previews, and open houses as appropriate while gathering buyer and agent feedback throughout the process.

7. Review & Negotiate Offers

When offers arrive, we evaluate more than just price. Financing, down payment, contingencies, closing timeline, credits, and the buyer's overall strength all matter. We compare the options and negotiate the terms that best support your goals.

8. Open Escrow

Once an offer is accepted, escrow is opened and the buyer deposits their initial funds. We coordinate with escrow, title, the buyer's agent, lenders, inspectors, and other parties to keep the transaction moving forward.

9. Inspections & Buyer Due Diligence

The buyer conducts inspections and reviews disclosures and property information. If the buyer requests repairs, credits, or other changes, we help evaluate the request and negotiate on your behalf.

10. Appraisal & Financing

For financed purchases, the buyer's lender may order an appraisal while completing loan underwriting. We help prepare for the appraisal and monitor the buyer's financing progress throughout escrow.

11. Remove Contingencies

As the buyer completes inspections, appraisal, and financing requirements, applicable contingencies are removed according to the purchase agreement. This represents an important milestone toward closing.

12. Final Walkthrough

Shortly before closing, the buyer typically conducts a final walkthrough to confirm the property's condition and verify that any agreed-upon work has been completed.

13. Closing & Transfer of Ownership

The buyer's funds are delivered, the necessary documents are completed, and the deed is recorded with the county. Once recording is confirmed, the sale is officially closed and ownership transfers to the buyer.


Special Selling Situations

  • Probate Sales: Selling real estate through probate can involve court procedures, personal representatives, attorneys, heirs, required notices, and timelines that differ from a traditional sale. The process can also vary depending on whether the estate has authority to sell under the Independent Administration of Estates Act. We work alongside the executor or administrator and their attorney to prepare, market, and sell the property while navigating the additional requirements of a California probate transaction.

  • Trust & Estate Sales: Properties held in a trust often require coordination between trustees, beneficiaries, attorneys, escrow, and title. We help determine the practical steps necessary to prepare the property for sale, establish value, address deferred maintenance or personal property, market the home, and coordinate the transaction through closing. When multiple family members or beneficiaries are involved, clear communication and documentation become especially important.

  • Tenant-Occupied Properties: Selling a property with tenants requires careful planning. Existing leases, rent-control regulations, tenant protections, showing access, relocation considerations, and the property's occupancy status can all affect how and when a property should be marketed. We evaluate the tenancy before establishing a sales strategy and help owners determine how the property's occupancy may affect its value and potential buyer pool.

  • Luxury & Unique Properties: Luxury, architectural, and one-of-a-kind homes require a different approach than conventional properties. Pricing may rely on a smaller pool of comparable sales, while presentation and marketing become especially important. We develop a strategy around the property's architecture, design, location, views, history, and other distinguishing characteristics to position it for the buyers most likely to appreciate its value.

  • Investment & Income Properties: Selling a duplex, triplex, apartment building, or other income-producing property requires buyers to evaluate both the real estate and the underlying economics. We analyze rents, expenses, leases, occupancy, potential income, comparable sales, and relevant investment metrics when positioning the property. We also consider whether the most likely buyer is an investor, developer, or owner-occupant and market the property accordingly.

  • Properties with ADUs or Unpermitted Improvements: Los Angeles properties frequently include converted garages, additions, guest houses, ADUs, or other improvements where permit history may not be immediately clear. Before marketing the property, we can help investigate available records and determine how improvements should be described and presented. Identifying these issues early can help reduce surprises during inspections, appraisal, financing, and escrow.

  • Distressed or Deferred-Maintenance Properties: Not every property needs to be renovated before it is sold. For homes requiring substantial repairs, we evaluate whether improvements are likely to produce a meaningful return or whether selling the property in its current condition makes more sense. We can help coordinate contractors and preparation when appropriate or position the property toward investors and buyers comfortable taking on renovations.

  • Complex Ownership & Title Situations: Inherited properties, multiple owners, family transfers, liens, divorces, and other circumstances can create title or ownership issues that need to be addressed before closing. When necessary, we coordinate with escrow, title, attorneys, lenders, and other professionals to identify potential obstacles early and help keep the sale moving forward.